The Builders

WE DON'T CONSULT. WE BUILD.

Edgeball Strategies was founded on a 21-year track record of building and selling technology within the car rental and mobility space. We sit at the unforgiving intersection of fleet operations, raw technology, and the physical return lane. We know exactly where the legacy software bloat hides, and we know exactly which next-generation innovators have the actual firepower to fix it.

Founder & Ecosystem Architect

Nick DiPrima

With 20+ years of ground truth, Nick DiPrima transitioned from the trenches of OEM and fleet software to global mobility infrastructure architect. From fleet, rental, and dealer platforms, automated toll recovery, transaction optimization, AI risk mitigation, and open-API migrations, Nick has identified, and eliminated, every margin bleed in the lot, on the road, and on the balance sheets. He doesn't pitch software. He audits fleet P&Ls, engineers modular tech stacks, and stands in the return lane to ensure the financial math actually hits the bottom line. Ready to audit your fleet P&L and eliminate legacy tech friction? Book a Deal Desk Audit with Nick and Bethany today.

Deal Desk Manager & operations specialist

Bethany Tardif

Bethany’s 15+ years in automotive operations started in the trenches—from physically running a 50-car dealership loaner fleet to managing New England OEM software rollouts at Affinitiv and TSD. A true operator who daily-drives a 2018 Subaru WRX STI Limited, she intimately understands the unforgiving realities of fleet management and the service drive. In 2014, Bethany partnered with Nick DiPrima to solve a persistent operational friction: bridging the massive gap between shiny software promises and return-lane chaos. Today, as Gatekeeper of the Edgeball Deal Desk, she vets technology partners, enforces integration milestones, and ensures every API bridge is built for daily operator reality. A former live sound engineer, Bethany excels at taking chaotic, high-volume inputs and orchestrating them into P&L harmony. Ready to eliminate legacy tech friction and recover lost fleet margin? Book a Deal Desk Audit with Bethany and Nick today.

Our Journey

OUR JOURNEY: TWO DECADES OF EXECUTION

The Foundation (2004 – 2019)

Nearly 15 years in the trenches managing rental car solutions at TSD. Deep immersion in legacy fleet infrastructure, physical operational workflows, and the closed ecosystems that still dictate the market

01

Global Mobility Expansion (2019 – 2022)

Directing business development and sales across Wunder Mobility and Wheels Car Rental System. Architecting the early bridges between European software platforms and North American fleet operations.

02

The Automation Era (2022 – 2025)

Leading North American SaaS for UFODRIVE and mobility strategy at The Merlin Group. Pioneering the integration of AI, advanced eMobility, digital identity, and frictionless checkout technology directly into the return lane.

03

Edgeball Strategies Founded (2026)

The Walled Garden is built. Transitioning from software sales to Ecosystem Architect—launching a firm strictly dedicated to bridging the gap between hardware, software platforms, and the physical asphalt to stop financial leaks.

04

The Edgeball Edge Newsletter Launches (Present)

The Edgeball Edge publication drops, turning forensic Deal Desk audits into the industry's most trusted source of raw operational intelligence.

05

The Deal Desk is Activated

We transition from standard consulting to enforcing strict architectural minimums, deploying unified ecosystems, and recovering immediate ROI for our mid-market operator partners

06