Bethany’s 15+ years of automotive experience didn’t start in a corporate boardroom; it started in the trenches. From cutting her teeth at the largest sales BDC call center on the East Coast to physically running her own 50-car loaner fleet inside a dealership service department, Bethany understands the unforgiving realities of fleet operations. She is a true operator who happens to love cars—a passion reflected by her daily driver, a 2018 Subaru WRX STI Limited.
Bethany and Nick DiPrima first crossed paths in 2014 at TSD, forming a formidable partnership managing OEM software rollouts and driving end-user adoption across dealer and rental networks. They quickly realized they shared a unique operational DNA: an obsession with bridging the massive gap between shiny new technology and the chaotic reality of the physical return lane.
Prior to helping architect the Edgeball Walled Garden, Bethany served as a key operator at Affinitiv—the second-largest software provider for service lane technology—where she managed white-labeled platforms for Subaru. She spent years traveling to over 30 Subaru retailers across New England, intimately learning how to deploy technology that actually survives contact with the service drive.
At Edgeball Strategies, Bethany is the Gatekeeper of the Deal Desk. She applies her deep operational empathy to vet technology partners, enforce Walled Garden integration milestones, and ensure that every API bridge we build is grounded in operational reality.
When she isn't actively untangling legacy tech stacks, Bethany relies on her college background in live sound engineering, running the audio boards for local bands. She brings that exact same talent—taking multiple chaotic, high-volume inputs and orchestrating them into perfect harmony—directly to the Edgeball ecosystem.